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Scrum⁴ Marketing & Sales
Best practices for the needs of Business & Marketing
Anyone who wants to understand agile sales and the Scrum framework. The course also covers common challenges associated with applying the framework to a sales team.
Target audience:
Sales Managers
Sales Business Developers
Sales Key Account Managers
What will you learn
More information- Adopt an agile approach to solving typical business situations
- Embed the basic principles of Scrum in sales and marketing
- Ensure the desired outputs during meetings and thereby increase the success of projects
- Manage risks, eliminate the most common barriers that reduce the benefits of agility (case study)
Terms
Fully booked
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Timeline
- Block length 90 min.
- Teaching hours 16
- Refreshments Yes
- Exam Yes
Scrum⁴ Marketing & Sales contains many practical examples, exercises and tools. You will also find templates and tips for facilitation techniques that help with project management. As part of the training, we regularly summarize key knowledge for the test, but also for practice. Last but not least, we develop the creation of individual solutions that can be applied immediately in practice.
The course does not require any entry requirements. Knowledge and practical experience of Scrum is not a requirement, but can be an advantage.
The basis of the Scrum⁴ Marketing & Sales course is the Scrum methodology to a similar extent to Scrum Master. However, the course is adapted to the environment of HR workers. P
The added value is the topics and projects typical of marketing and sales. In group courses, participants also benefit from sharing and exchanging experiences.
At least basic knowledge of English - materials are available only in English.
By reading the Scrum Guide material, you will increase the effect of the training for you and others in the course.
Prestigious certification included
Scrum⁴ Sales
The final exam takes the form of a written test with the choice of the correct answer from the test questions.
Exam format
40 questions
90 minutes
Passing score 65%
Frequently asked questions
All questionsWhat is Scrum?
Scrum is an agile project management framework that focuses on efficient and flexible value delivery. It is an iterative and incremental approach to project management that emphasizes flexibility, collaboration, and continuous reflection and improvement.
While classic Scrum captivated the IT world as a revolutionary methodology for project management, Scrum for non-IT teams brings this proven framework into a new world of possibilities. From marketing campaigns to product development, Scrum for non-IT teams is a flexible tool that delivers solutions for every task.
How does the final exam and certification work?
The final exam can be taken:
a) Online from the comfort of your home.
b) On paper at the TAYLLORCOX campus.
If you are interested, you can purchase additional exam insurance, with which you get a second attempt for free in the event of failure on the first attempt.
The outcome of a successfully completed exam is a prestigious, accredited and globally recognized certificate.
What is the difference between AgileSHIFT, Scrum and PRINCE2 Agile?
SCRUM is an agile framework designed to help you manage any change in the organization (e.g. website redesign, new information system, etc.). SCRUM can be used independently or as part of an agile project, e.g. in combination with PRINCE2 Agile.
AgileSHIFT™ is not about one specific change, but about a comprehensive change of the entire organization - its culture and approach in order to succeed in a dynamically changing environment. In addition, AgileSHIFT™ does not see this change as a time-limited project, but rather as a continuous process.
The main mission of PRINCE2 Agile is to help professionals manage individual projects and successfully combine best practice in project management with agile approaches such as SCRUM or Kanban. Thus, PRINCE2 Agile is directly intended for project managers and members of project teams.
AgileSHIFT is about a comprehensive change of attitude and culture within the entire organization. And this change isn't just about the initial set of steps. It is a long-term process motivated by continuous improvement.
Your next career step
Scrum⁴ PM (Project Managers)
Scrum⁴ PM is a course specially designed for the needs of project managers.
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- Otevřeno Po–Pá, od 9:00 do 17:00
