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Certified Product Manager (CPM)
Product management is a key discipline for the overall success of a product or service in the marketplace. It helps organizations deliver market-driven value and strengthen brand or profit.
The key to business success is choosing the right product that is attractive and brings value to customers. Product management allows you to set up a functional process for identifying such a product, planning its development and delivery, continuous customer feedback, deployment of the finished product and its management. It borrows the most useful of both waterfall and agile approaches and is thus an integral part of all business projects.
The course is suitable for anyone interested in product management and its use beyond project management.
Participants will understand the basic principles of product management, become familiar with the product lifecycle, key processes, understand and be able to properly implement the role of a product manager in an organization.
Product Manager
Product owner
Business manager
Business analyst
Portfolio manager
Program Manager
Project Manager
Team Manager
What will you learn
More information- How to create product plans and roadmaps
- How to combine product and marketing activities for success in the marketplace
- What is persona and how to use it to analyse and identify customer needs
- Successfully engage stakeholders in the product lifecycle through well-constructed communication
Terms
Fully booked
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Timeline
- Block length 90 min.
- Teaching hours 24
- Refreshments Yes
- Exam Yes
In practical training you will understand the role of the product manager in analysing the market and customer needs. You will create a product vision and define product goals. Through a series of scenarios, you will delve deeper into each phase of the product lifecycle: from concept, planning, development to launch, product management and eventual recall.
Prestigious certification included
Certified Product Manager (CPM)
Graduates of the course will receive a Certificate Certified Product Manager (CPM).
As part of the certification process, they must demonstrate knowledge of product management principles and methods, including the entire product life cycle – from idea and concept through planning, qualification, and launch to withdrawal. The exam tests the candidate's ability to manage a product portfolio, define customer value, create a business case, and use tools for development management and marketing strategy.
The exam topics are:
Product life cycle (concept, planning, qualification, delivery, commercialization, growth, maturity, and decline)
Product portfolio and its optimization
Business case, product vision, and roadmap
Marketing strategies, brand, and value proposition
Business analysis and its use in product management
Innovation management, MVP, and disruptive innovation
Voice of Customer, UX principles, and market validation
Roles, competencies, and responsibilities of a product manager
Exam format
Exam format
Duration: 90 minutes
Number of questions: 50 (multiple choice, always one correct answer)
Minimum pass mark: 60%
Language: Czech
Type of questions: multiple choice (1 correct answer)
Other conditions: “closed book” – no materials may be used
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