Media MasterClass for public administration

In this course, we will focus on radio and TV interviewing, training for reportage and live on-air input (e.g. CT24, CNN Prima News). We are a recognized partner of the public administration in the field of media training. Our courses have helped many officials and representatives improve their communication and become the ones everyone wants to listen to.

Requirements:
  • No experience required

Target group Media MasterClass for public administration

The course significantly strengthens media skills. The ability to articulate messages clearly and confidently and answer awkward questions. Prepares you to communicate effectively in a variety of media formats, including television and radio appearances.

If you want to increase your institution's transparency and credibility, handle crisis situations with clarity, and become a respected and effective spokesperson in the public sector, this course is for you.

  • Members of Parliament and Senators (Representing a political position to the public)

  • Chamber of Deputies and Senate (media communication of their representatives and institutions)

  • Government leaders and spokespeople (facing frequent media enquiries, media pressure)

  • Representatives of regions and cities (implementation of regional projects, presentation of projects to the public and media)

What will you learn

More information
  • Build strong relationships with the media to facilitate the dissemination of key messages to citizens.
  • Effectively present projects and initiatives to promote positive public perception.
  • Manage crisis situations and maintain control over media outputs even in challenging moments.
  • Increase the transparency and credibility of your institution through professional media presentation.

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This course can be customized - either as an individual training 1:1 or for your team. Just leave us your contact and we will contact you with options tailored to your needs.

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Timeline

1st Day

09:00 – 10:30 Introduction to media communication in public administration
  • Aspects for public administration
  • Role in shaping public opinion
Media map
  • Identification of key elements
  • how to engage with them appropriately
Rules for a phone call with a journalist
  • How to prepare
  • What to say and what to avoid
10:30 – 10:45 coffee break
10:45 – 12:00 In the editorial office and forms of media appearance
  • How news is made
  • Strategies for getting attention
  • The newsroom process
  • What topics have a chance of getting media coverage
  • The rules of a phone call with a journalist: how to prepare, what to say
Practical training
  • Simulated workshop
  • Simulation of different media situations
Telephone and distance interview
  • Practicing telephone interviews
  • Remote interview training (video conferencing)
  • Use of effective verbal communication
12:00 – 13:00 Lunch Menu
13:00 – 14:30 Practical forms of media performanceTelevision has arrived
  • What to expect when a crew arrives unexpectedly, ground rules
  • Planned interview and studio appearance
  • Preparing for scheduled interviews in TV and radio environments
Scheduled interview
  • In studio, on radio
Phone interviewTeleconferenceLiving room interviews (professionally from home)
  • Live input training
  • Simulating live on-air inputs
  • Focusing on a clear and calm presentation
  • Creating clear and persuasive messages
  • Adapting messages to different target audiences
14:30 – 14:45 coffee break
14:45 – 16:30 Crisis communication
  • How to handle crisis situations
  • How to keep control of the message
  • How to deal with uncomfortable questions
  • What to do when a meeting with a journalist goes wrong
Tips for remedying and managing the consequences of communicationFinal evaluationSummary of strengths and weaknessesHome practice of interviews in different formats (TV, radio, telephone)
  • Block length 90
  • Teaching hours 8
  • Refreshments Yes
  • Exam Yes

The highly intensive and collaborative program will cover the fundamental theoretical aspects and offer practical training that is crucial for effective media engagement, especially in the context of public administration.

The content is designed specifically for public administration officials to develop their skills in effective communication with the media and the public, and who need to communicate effectively with the media and the public in the context of their professional activities.

Frequently asked questions

All questions

Why Media MasterClass at TAYLLORCOX?

The new TAYLLORCOX campus was built by a unique team composed of leading experts in News, Advertising Spots, Television, Radio, Internet Media, Podcasts, Conference Speakers, as well as masters in Video, Editing, and Post-production. The result is the entirely unique Media MasterClass and Video MasterClass courses, which fantastically complement each other.

We meticulously prepared each exercise, every module in the programs. Everything was tested before media experts and repeatedly reworked to enter the media field with the best courses for both beginners and advanced learners. The result is that our methodology and its courses provide you not only with comprehensive fundamentals, but also modern media presentation techniques for the more experienced individuals.

How can Digital Media MasterClass help me?

After completing our Digital Media MasterClass, your life will never be the same.

We taught startups, family and small businesses the principles and principles of how to build a brand that customers love. Thanks to simple but really effective techniques, they present the brand in a breathtaking way.

We have helped managers build their self-confidence to such a level that today they hold executive positions in domestic and multinational companies and regularly give interviews to the media.

Thanks to crisis communication training, PR managers and press representatives know how to protect themselves from coercive techniques and manage crisis communication in a project-based manner. In short, to protect the brand from millions of losses.

We've shown HR, Marketing, Product and Content teams a path that makes them fearless in overcoming creative and technical challenges. They have mastered the principles of communication strategies to maximize reach and effectiveness.

We helped top managers eliminate media missteps, adjust their self-presentation, and to this day, with the help of follow-up coaching, we create a successful personal as well as corporate brand that literally resonates in front of the competition.

With public figures (without much media experience), we have improved media speeches to such a level that today they represent their constituents at public appearances, or represent their parties in the media.

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