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Media MasterClass Intro

1/2 day media communication course

Requirements:
  • No experience required

terms +420 222 553 101

Who is the course for

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When less is more: Media MasterClass Intro™

We present to managers an introduction to the key topics and skills you need to gain an edge in the media, to communicate properly in front of an audience, in interviews, or on media shows.

You will gain insight into the two-day Media Masterclass program for a fraction of the price. The course can be recommended to anyone who wants to gain an overview of the key aspects of effective and efficient media communication.

  • Senior managers, members of the management team;

  • Teams responsible for media communication;

  • HR, Marketing, Sales and Project Management.

What will you learn

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  • Improving media skills
  • Correct communication in front of an audience
  • Key topics and skills of media communication
  • Improving natural authority in media communication

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This course can be customized - either as an individual training 1:1 or for your team. Just leave us your contact and we will contact you with options tailored to your needs.

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Timeline

First Day

09:00 – 10:30 IntroductionMedia environment and communication
  • Basic principles
  • How journalists work and what they expect
  • Strategic decision-making: when and why to talk to the media
  • The role of the spokesperson and the relationship with management
10:30 – 10:45 Coffee Break
10:45 – 12:15 Preparation and communication in practice
  • Basics of active messages
  • Introduction to preparing a Q&A sheet
  • Message structure and basic tips
  • Overview of different interview formats
Conclusion
  • Recommendations for further development
  • Short interview simulation
  • Block length 90 min.
  • Teaching hours 4
  • Refreshments Yes
  • Exam No

Graduates will gain a basic orientation in the media environment, get acquainted with the principles of strategic communication and prepare for a full-fledged two-day intensive training.

Frequently asked questions

All questions

What are Intro courses?

These are short managerial introductions to individual methodologies that will introduce you to the issue and help you decide on the right course.

Will I get a certificate after attending an Intro course?

Yes! After the training, you receive an internationally recognized certificate for participating in the training.

Why Media MasterClass at TAYLLORCOX?

The new TAYLLORCOX campus was built by a unique team composed of leading experts in News, Advertising Spots, Television, Radio, Internet Media, Podcasts, Conference Speakers, as well as masters in Video, Editing, and Post-production. The result is the entirely unique Media MasterClass and Video MasterClass courses, which fantastically complement each other.

We meticulously prepared each exercise, every module in the programs. Everything was tested before media experts and repeatedly reworked to enter the media field with the best courses for both beginners and advanced learners. The result is that our methodology and its courses provide you not only with comprehensive fundamentals, but also modern media presentation techniques for the more experienced individuals.

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