Search Marketing Specialist

Become a leading player on the digital stage

Requirements:
  • Znalost anglického jazyka

Who is the course for

Porovnat s ostatními kurzy

This course narrows the focus on Search marketing, guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Ads (Adwords), Microsoft Ads, and Analytics.

  • Team Leaders

  • Sales / Marketing managers

  • Business Consultants and Developers

  • Entrepreneurs who want to be more entrepreneurial 

What will you learn

More information
  • Rise up in Google rankings and become the go-to brand or authority
  • Optimize your website and create a smooth and effective consumer journey
  • Create and position content which ultimately leads on a journey to conversion
  • Master the practical stuff - leadership, technical skills, tools and tactics needed to get the job done

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This course can be customized - either as an individual training 1:1 or for your team. Just leave us your contact and we will contact you with options tailored to your needs.

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Timeline

  • Introduction to Search Marketing
  • SEO Set up
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Analytics with Google Analytics
  • Strategy and Planning
  • Block length 90
  • Teaching hours 30
  • Refreshments No
  • Exam Yes

The course will give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Search Marketing Professional that is you.

Prestigious certification included

Search Marketing Specialist

The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

Certification instructions

Exam format

The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam.

Frequently asked questions

All questions

What is DMI?

The Digital Marketing Institute (DMI) is a global organization specializing in digital marketing education and certification. Its main objective is to provide marketing, digital media and business professionals with quality educational programs that help develop their digital marketing skills and knowledge.

Co je digitální marketing?

Digital marketing is an area of marketing that uses digital channels, platforms and tools to promote products, services or brands using the internet and electronic devices.

This type of marketing encompasses a wide range of activities, including online advertising, social media, email marketing, content marketing, SEO (search engine optimization), PPC (pay per click), affiliate marketing, marketing automation and much more.