Video MasterClass©

Video content is essential for audience engagement and brand reinforcement

Requirements:
  • No experience required

The course is primarily intended for individuals and teams who want to create in-house video content for their company's products and services, internal communications, and social media.

The Video MasterClass course can be used in the following positions:

Marketing department

  • Social Media Managers

  • Digital Marketing Managers and Specialists

  • Content Marketing Managers and Specialists

PR and Communications Departments

  • PR Managers and Specialists

  • Internal and External Communications Managers

HR and Recruitment Departments

  • HR Managers and Specialists

  • Human Resources Marketing Managers

Content Creation and Editorial Teams

Graphics and Designers

Editors and Copywriters

Creative Directors and Managers

What will you learn

More information
  • Graduates will gain the ability to correctly formulate content and set achievable goals with regard to realistic possibilities.
  • Prepare all necessary documents for implementation
  • Understand the entire technology chain
  • Use available technologies and deliver content

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This course can be customized - either as an individual training 1:1 or for your team. Just leave us your contact and we will contact you with options tailored to your needs.

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Timeline

1st Day

09:00 – 12:00
  • Identifying the Potential and Effectiveness of In-House Video Production
  • Complexity - Roles, Skills and Technologies for Video Production
  • Content is King - Defining Quality Video Content
12:00 – 13:30 Lunch
13:30 – 16:30
  • Production is Planning - A Realistic Approach to Video Production Planning
  • Practical Demonstration: Preparing and Planning a Video Marketing Campaign
  • Discussion and Questions on the Morning Program
  • Day One Wrap-Up and Workshop Preparation

2nd Day

09:00 – 12:00
  • Production - Selecting technical equipment and planning the shoot
  • Practical implementation - Filming and working with location, light and sound
12:00 – 13:00 Lunch
13:00 – 16:30
  • Editing - Working with technical equipment and storyline
  • Post-production - Creating titles, graphics and editing audio and video
  • Content distribution - Video content delivery strategies
  • Closing discussion, questions and training summary
  • Block length 90
  • Teaching hours 16
  • Refreshments Yes
  • Exam No

This two-day training is aimed at marketing and video production professionals who want to improve their skills in creating and managing video content. Participants will learn how to effectively plan, produce and edit professional-looking videos in-house, gaining control over the quality and content of their marketing campaigns. The training combines theoretical blocks with practical workshops, during which they will master specific techniques and strategies that they can immediately apply in their practice.