ePrivacy Officer

Protection of electronic communications

Do you have a website and use cookies on it? Do you cooperate with social networks or other entities that offer online targeted advertising? Do you send business offers to your customers by email? Then the course is just for you.

The ePrivacy Regulation is intended for everyone who uses:

  • Emails, SMS, WhatsApp, Viber, etc.

  • Electronic communication with customers

  • Electronically transmitted data and associated metadata

  • Cookies and other tools for the functioning of www pages

  • The role works with or holds the position of GDPR Officer

What will you learn

More information
  • Identify shortcomings in online or electronic marketing
  • Determine the rules for the use of individual categories of cookies
  • Define the areas that the ePrivacy regulation will affect in the organization
  • Set cookies and other tools + their categories according to the ePrivacy regulation

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Timeline

Day 1

09:00 – 10:30 Introduction to ePrivacy
  • Definitions
  • Relationship to other regulations
  • What is not covered by ePrivacy?
Scope
  • Local scope
  • Negative limitation of scope
Protection of e-communication
  • Confidentiality
  • Legal grounds for processing
  • Access to the content of the communication
  • Processing of related metadata
  • Security and protection of e-communication data
10:30 – 10:45 Coffee break
10:45 – 12:15 Cookies
  • End user protection
Legal titles for processing cookies
  • Provision of service
  • Services requested by the user
  • Website security
  • Consent, formalities and proof
  • Other processing options and obligations
  • Cookies for other purposes and compatibility test
  • Anonymisation and pseudonymisation of the information collected
12:15 – 13:15 Lunch break
13:15 – 14:45 Marketing communication
  • ePrivacy vs direct marketing
  • Sending offers with consent
  • ePrivacy for clients or prospects
  • Mandatory elements of a marketing offer
Other obligations
  • Rights when using voice services
  • Blocking incoming calls
  • Indication and restriction of identification
Publicly available lists
  • User rights
  • Obligations of those who create the lists
14:45 – 15:00 Coffee break
15:00 – 17:00 Supervision and fines
  • Czech Telecommunications Authority
  • Office for Personal Data Protection
  • Involvement of the EU Data Protection Board
ePrivacy fines
  • Class Actions
  • Judicial protection of users
  • Damages claims
  • Invasion of privacy of electronic communications
Overlaps into other areasRelationship to GDPR and data protection
  • Consent
  • User rights
  • Information obligation
  • Anonymisation and pseudonymisation
  • Involvement of the Data Protection Officer
Compliance management system
  • Compliance risk analysis
  • Inclusion of ePrivacy in the compliance management system
Information security
  • Impact on GDPR
  • ePrivacy vs. cybersecurity
  • Exception of cookies in ensuring security
  • Block length 90 min.
  • Teaching hours 8
  • Refreshments Yes
  • Exam No

We will explain what the implementation of the European ePrivacy Regulation means for organisations like yours not only from a legal and procedural perspective, but also from an IT technology perspective.

Frequently asked questions

All questions

What is ePrivacy?

ePrivacy is the Regulation on the protection of privacy in electronic communications and the legal framework of the European Union, which concerns the protection of privacy and security of personal data in the field of electronic communications.

ePrivacy aims to strengthen consumer confidence in the online environment by regulating the way personal data is processed when using electronic communication services such as email, text messages, phone calls and internet browsers.

How does ePrivacy impact Data Protection Officers?

Although ePrivacy indirectly affects the protection of personal data, DPO may have an obligation to monitor compliance with the relevant provisions of ePrivacy, especially if the organization carries out electronic communications.

The DPO can play an important role in the implementation and compliance of privacy and personal data legislation within the organization, including ePrivacy compliance, which may include reviewing and updating electronic communications and privacy policies and procedures.

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