Strategy & Planning Specialist

Detailed strategic framework for Digital Marketing

Requirements:
  • Znalost anglického jazyka

Who is the course for

Porovnat s ostatními kurzy

Leadership, digital channel management, resource allocation, strategy formulation. This course provides a detailed strategic framework aimed at experienced digital marketing professionals.

  • Team Leaders

  • Sales / Marketing managers

  • Business Consultants and Developers

  • Entrepreneurs who want to be more entrepreneurial 

What will you learn

More information
  • Respond and grow - the power of analytics
  • Combine the power of data with state-of-art thinking
  • Deliver as never before - make everything you do and spend matter
  • Create measurable campaigns that affect human behaviour and drive conversion rates

Terms

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This course can be customized - either as an individual training 1:1 or for your team. Just leave us your contact and we will contact you with options tailored to your needs.

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Timeline

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data and Analytics
  • Digital Leadership
  • Strategy Formulation and Plan
  • Block length 90
  • Teaching hours 30
  • Refreshments No
  • Exam Yes

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

Prestigious certification included

Strategy & Planning Specialist

The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

Certification instructions

Exam format

The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam.

Frequently asked questions

All questions

What is DMI?

The Digital Marketing Institute (DMI) is a global organization specializing in digital marketing education and certification. Its main objective is to provide marketing, digital media and business professionals with quality educational programs that help develop their digital marketing skills and knowledge.

Co je digitální marketing?

Digital marketing is an area of marketing that uses digital channels, platforms and tools to promote products, services or brands using the internet and electronic devices.

This type of marketing encompasses a wide range of activities, including online advertising, social media, email marketing, content marketing, SEO (search engine optimization), PPC (pay per click), affiliate marketing, marketing automation and much more.