Team Leaders
Sales / Marketing managers
Business Consultants and Developers
Entrepreneurs who want to be more entrepreneurial
A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.
The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam.
The Digital Marketing Institute (DMI) is a global organization specializing in digital marketing education and certification. Its main objective is to provide marketing, digital media and business professionals with quality educational programs that help develop their digital marketing skills and knowledge.
Digital marketing is an area of marketing that uses digital channels, platforms and tools to promote products, services or brands using the internet and electronic devices.
This type of marketing encompasses a wide range of activities, including online advertising, social media, email marketing, content marketing, SEO (search engine optimization), PPC (pay per click), affiliate marketing, marketing automation and much more.