Postgraduate Diploma in Digital Marketing

Commercial aspect of online marketing

Requirements:
  • University degree, not necessarily marketing related.

Who is the course for

Porovnat s ostatními kurzy

This innovative, enhanced Postgraduate course delivers the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management.

Course modules are expansive, bite-size and interactive, with detailed study notes fully embedded. All learning materials are housed within an elegant and intuitive UX. This is a premium Postgraduate learning experience, perfectly suited to Marketing Professionals taking the next step in their career.

  • IT Managers

  • Career Changers

  • Graduates looking to step ahead

  • Small Business Owners and Entrepreneurs

  • Marketing Managers and Senior Management

What will you learn

More information
  • Gain all the key skills for successful digital strategy
  • Plan, implement, refine and report on search marketing campaigns
  • Gain all the essential skills all marketers, professionals and business leaders need to work effectively
  • Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

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Timeline

Seven stages for white-hot digital expertise
  • Social Media Marketing
  • Digital Strategy and Planning
  • Customer Experience, E-Commerce and Conversion Rate Optimization
  • Search Marketing
  • Digital Selling
  • Essential Skills
  • Leadership and Management
  • Block length 90
  • Teaching hours 120
  • Refreshments No
  • Exam No

This innovative, enhanced Postgraduate course delivers the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management. Course modules are expansive, bite-size and interactive, with detailed study notes fully embedded.

Prerequisites: University degree, not necessarily marketing related. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. 

Prestigious certification included

Postgraduate Diploma in Digital Marketing

The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

Certification instructions

Exam format

The course requires the completion of two Digital Marketing assignments - in Digital Marketing Research and Digital Marketing Strategy. 

As part of your Digital Marketing Research paper you will undertake real world research (e.g. in the form of surveys, focus groups and/or interviews).

These assignments are designed to offer you the opportunity to produce meaningful and grounded Digital Marketing projects focused on your own digital career or business aspirations.

Frequently asked questions

All questions

What is DMI?

The Digital Marketing Institute (DMI) is a global organization specializing in digital marketing education and certification. Its main objective is to provide marketing, digital media and business professionals with quality educational programs that help develop their digital marketing skills and knowledge.

Co je digitální marketing?

Digital marketing is an area of marketing that uses digital channels, platforms and tools to promote products, services or brands using the internet and electronic devices.

This type of marketing encompasses a wide range of activities, including online advertising, social media, email marketing, content marketing, SEO (search engine optimization), PPC (pay per click), affiliate marketing, marketing automation and much more.