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Masters in Digital Marketing
Two-year Masters course
- Bachelor’s degree and 1-2 years in digital marketing
Who is the course for
Porovnat s ostatními kurzyThis two-year course provides a comprehensive overview of the digital world. Learn strategic communications, consumer insight, eCommerce and more. Master your digital marketing career.
Sharp and experienced marketing and business professionals who know their worth and want to communicate it to the world.
Marketing Managers and Senior Management
Proven talent who are ready to rise up and take their place
Small Business Owners who may or may not want to stay small
Experts who want to become expert's expert. Who want to become true authorities in their field.
Entrepreneurs who want to be more entrepreneurial
What will you learn
More information- Gain all the key skills and practices associated with planning a successful digital strategy.
- Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement.
- Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
- Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
Terms
Fully booked
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Timeline
- Block length 90
- Teaching hours 240
- Refreshments No
- Exam Yes
This two-year course provides a comprehensive overview of the digital world. Learn strategic communications, consumer insight, eCommerce and more.
Prerequisites: A Bachelor’s degree in business or marketing plus at least one year in digital marketing OR a Bachelor’s degree in any discipline plus at least two years’ marketing experience.
Prestigious certification included
Masters in Digital Marketing
The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
Exam format
All the assessment is completed on an individual basis. The taught stage consists of six assignment submissions.
The first two will be based on an organization of your choosing where you will conduct research on that organization’s customers and then develop a digital marketing strategy for that organization. These are both 5,000 word assignments and the others are approximately 3,000 words or equivalent each and can include tasks like secondary research, creating a blog post etc.
The final assessment stage is the Business Innovation Project, developed in partnership with the University of Salford. This allows you to research and explore your chosen digital area of focus and refine your analytical skills.
Frequently asked questions
All questionsWhat is DMI?
The Digital Marketing Institute (DMI) is a global organization specializing in digital marketing education and certification. Its main objective is to provide marketing, digital media and business professionals with quality educational programs that help develop their digital marketing skills and knowledge.
Co je digitální marketing?
Digital marketing is an area of marketing that uses digital channels, platforms and tools to promote products, services or brands using the internet and electronic devices.
This type of marketing encompasses a wide range of activities, including online advertising, social media, email marketing, content marketing, SEO (search engine optimization), PPC (pay per click), affiliate marketing, marketing automation and much more.
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