The Intellectual Property (IP) Intro course – practical intellectual property protection – is designed as a comprehensive introductory education in IP issues, going beyond superficial online publications full of ambiguities. The aim is for participants to understand not only the theory, but above all the practical aspects, risks, and strategies of intellectual property protection. The course combines legal knowledge with a business perspective and helps companies and creators defend the value they create.
Identifying IP vs. other components of a product or service: You will learn to distinguish between what constitutes intellectual property (software, graphics, know-how) and what is merely standard functionality, and how to transform innovations into IP assets.
International protection: When you use copyright only in the Czech Republic, it is often not enough — the course explains the differences between jurisdictions, international registries, and protection limits.
Industrial rights — patents, utility models, trademarks: What is a patent, when is a utility model used, how does a trademark work — and what strategy to choose in different industries.
Copyright — nuances and transfer of rights: Who is actually the author, what scope of rights can be transferred (not everything can be transferred), and how to set up contracts to cover the actual intentions of the organization.
Contractual protection: How to include confidentiality (NDA), non-competition clauses, licensing agreements, transfers of rights, penalties for breach – what is important and what is common practice.
IP transfers and licensing: How to structure a license, when and how to transfer rights, what needs to be taken care of to avoid losing control over your IP.
IP audit & risk assessment: The course includes elements of an audit approach — reviewing the status of the IP portfolio, identifying weaknesses, and recommending corrective measures.