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Project Management

• has an end

• manages the implementation of change

• success=delivery on schedule

• focused on time, budget and scope

Product Management

• is continuous

• drives value creation

• success=business benefit of the product

• focused on value, utility and life cycle

This intensive 1/2 day course combines the best of product and project management with the latest technologies such as Artificial Intelligence, Spatial Computing and Apple Vision Pro.

You'll learn about the role of a product manager, and learn to understand the product lifecycle including planning, development, and termination. This introduction is ideal for anyone who wants to gain insight and a competitive advantage in the digital era.

AI accelerates data analysis, prototype generation and customer behavior prediction. Spatial Computing (e.g. Apple Vision Pro) enables the creation of interactive prototypes in 3D space - ideal for design, UX and stakeholder presentations. Mixed Reality is changing the way we collaborate - from workshops to testing products in a simulated environment.

For any organization running projects, product management is a useful extension that enables decisions about what products to innovate, how to maximize the benefits of newly developed products, and which ones to abandon and retire. Product management allows you to focus only on what is valuable to the customer and the business, directly supporting project efficiency and cost-effectiveness.

• Get inspiration on what the most advanced organisations' product development and management structure might look like

• Effectively set up roles and responsibilities for products at the interface of business and change projects

• Ensure your organisation's strategic goals are achieved faster and easier with product management

• Leverage the latest spatial computing technologies for prototyping and presentation